Unlock New Revenue Streams and Enhance Viewer Choice with Freely's Spotlight Channels!

Freely's Strategic Move: Enhancing Monetization for Connected TV Operating Systems

Freely, the no-cost streaming service supported by leading UK broadcasters such as BBC, ITV, Channel 4, and Paramount's Channel 5, has announced a significant upgrade. The platform will roll out "Freely Spotlight Channels" within its TV Guide, a strategic move designed to amplify revenue generation for its Connected TV operating system (CTV OS) partners. This development underscores Freely's commitment to innovation in the free streaming landscape.

Everyone TV's Vision: Universal Access to Free Streaming Content

Everyone TV, the joint venture previously known as Digital UK and the driving force behind Freely, shared the latest news. Their core mission revolves around guaranteeing widespread access to free television content in an era increasingly dominated by streaming. This initiative aligns with their long-term goal of making trusted content readily available to all British audiences.

Expanded Channel Offerings and Key Partnerships

The newly introduced Freely Spotlight Channels will be available on designated slots, specifically channel 31 and channels 90-99, across all Freely-enabled devices, bringing the total to eleven potential new channels. V (formerly VIDAA), the company responsible for the VIDAA OS smart TV operating system that powers Hisense televisions, has been named Freely's inaugural partner. V is poised to introduce a specially curated selection of its channels to the Freely TV Guide later this year, promising an enriched viewing experience.

Boosting Discovery, Engagement, and Advertising Revenue

Freely states that these additional channels will provide an exciting new avenue to drive content discovery, increase viewership, and generate significant advertising revenue from free-to-air streaming channels. This expansion also offers viewers a more diverse selection of content. For CTV OS partners, this initiative delivers an integrated method to monetize their audience through advertising and strategic channel promotion, all while upholding Freely's fundamental principle of making reliable British content easily discoverable.

Deep Halder on Long-Term Value and Partner Participation

Deep Halder, Chief Commercial Officer at Everyone TV, emphasized the platform's focus on creating enduring value for the entire ecosystem as Freely continues to grow. He highlighted that enabling CTV OS partner involvement in specific sections of the TV guide offers unprecedented value, while maintaining Freely's promise to UK audiences that free, trustworthy television will remain effortlessly accessible in the streaming age.

Guy Edri on Expanding Access to Quality Content

Guy Edri, co-founder and CEO of V, reiterated the strategic importance of the UK market for V. He expressed enthusiasm for partnering with Freely, acknowledging it as a forward-thinking platform. Edri noted that Spotlight Channels will allow them to deliver more free, high-quality streaming content directly to viewers via the Freely TV Guide, reinforcing their belief that excellent television should be available to everyone.

Freely's Remarkable Growth and Future Projections

Everyone TV previously reported that Freely surpassed an impressive one million weekly users during the Christmas week, with sustained growth extending into the first quarter. Industry forecasts project Freely to become the largest TV device platform in the UK by 2030, signaling its growing influence in the market.

Introducing the Showcase Channel: A Hub for Information and Guides

In another exciting development, Freely has also unveiled the launch of a dedicated Showcase Channel on channel 100. This channel is designed to offer viewers a variety of concise instructional, feature, and informational videos, further enriching the user experience.

Seamless Integration and Subscription-Free Access

Freely is seamlessly integrated into new smart televisions and "plug-in and stream" devices, consolidating live and on-demand programming from the UK's top broadcasters into a single, user-friendly hub. This eliminates the need for satellite dishes, aerials, or monthly subscriptions, offering unparalleled convenience to viewer