Understanding the Concept of Standard of Living

Strive Masiyiwa

Founder of Econet Global, a philanthropist writing on entrepreneurship and finance in Africa.

The concept of 'standard of living' refers to the material comfort and access to essential goods and services available to an individual or a population. It encompasses elements such as income levels, quality of housing, and food security. While often confused with 'quality of life', which includes more subjective factors like personal freedom and environmental quality, the standard of living primarily focuses on quantifiable material indicators. Metrics like Gross Domestic Product (GDP) per capita and the Human Development Index (HDI) are commonly used to assess and compare living standards across different regions and historical periods.

Understanding the standard of living involves examining fundamental material aspects like average income, a nation's Gross Domestic Product (GDP), life expectancy, and opportunities for economic advancement. It bears a close relationship with the concept of quality of life, which extends to include broader considerations such as political stability, religious freedoms, environmental conditions, and personal safety. The evaluation of living standards often facilitates comparisons between different geographical regions, for instance, juxtaposing the material well-being in the United States against that in Canada, or contrasting the living conditions in St. Louis with those in New York. Furthermore, this metric can be employed to observe changes over time, illustrating how living standards evolve.

For example, the United States has experienced a significant increase in its standard of living over the past century. Today, individuals can acquire more goods and services for the same amount of labor, and items once considered luxuries, such as household appliances and vehicles, are now widely accessible. Additionally, life expectancy has lengthened, and the average number of hours worked annually has decreased. In a more focused economic context, economists frequently quantify the standard of living through per capita GDP, which offers a straightforward estimation of the total goods and services available per person. While more intricate and nuanced measures of living standards exist, many demonstrate a strong correlation with per capita GDP. Generally, developed nations tend to exhibit higher living standards. In fact, fundamental metrics of living standards, like per capita GDP, are often instrumental in differentiating between countries at various stages of development. Emerging market economies typically witness an improvement in their living standards as they mature and transform into modern, industrialized nations.

A notable example for evaluating the standard of living is the Human Development Index (HDI) provided by the United Nations. This index ranks 189 countries by considering factors such as average life expectancy at birth, educational attainment, and per capita income. As of 2019, countries like Norway, Ireland, Switzerland, Hong Kong, Iceland, and Germany consistently showed the highest HDI scores, indicating superior living standards. In stark contrast, nations such as Niger, the Central African Republic, Chad, Burundi, South Sudan, and Mali recorded the lowest HDI scores for the same period. For instance, Norway boasts a life expectancy of 82.4 years, 18.1 expected years of schooling, and a Gross National Income (GNI) per capita of $66,494, alongside a 96.5% internet usage rate. Meanwhile, Niger's statistics reveal a life expectancy of 62.4 years, 6.5 expected years of schooling, a GNI per capita of $1,201, and an internet usage rate of 5.3%. The United States was ranked 17th globally, with an HDI score of 0.926, an average life expectancy of 78.9 years, 16.3 expected years of schooling, and a GNI per capita of $63,826.

Although the terms "standard of living" and "quality of life" are frequently used interchangeably, they possess distinct meanings. Standard of living refers to the material wealth, comfort, and access to essential goods and services available to specific societal groups or regions. It is objectively measured through indicators such as income and consumption patterns. Conversely, quality of life is a more subjective and intangible measure, incorporating elements that influence human well-being. This economic metric considers factors like individual liberty and environmental quality. What constitutes a high quality of life can vary significantly from person to person.

In essence, the standard of living centers on material wealth and the availability of goods, whereas the quality of life encompasses a broader, more personal evaluation of overall well-being. The United Nations' Human Development Index (HDI) serves as a comprehensive tool to gauge a nation's standard of living, integrating metrics such as birth life expectancy, educational attainment, and per capita income. Another widely used and straightforward indicator for assessing living standards is the per capita Gross Domestic Product (GDP).