Unveiling the 2027 Ford Bronco Filson Edition: A Modern Classic
Dan NeilPulitzer Prize-winning automotive columnist for The Wall Street Journal, known for witty, insightful reviews.
Ford has recently unveiled the 2027 Bronco Filson, a vehicle designed to echo the spirit of the iconic Eddie Bauer edition from the 1990s. This latest model seamlessly blends sophisticated design with a more lavish interior, while retaining the powerful twin-turbo V-6 engine found in the Raptor variant. This strategic partnership with Filson, a renowned outdoor apparel company, accentuates the Bronco's inherent ruggedness and adventurous character.
The Ford Bronco Filson Edition is equipped with a hardtop roof and fender flares that meticulously match the vehicle's body color, presenting a cohesive and polished exterior. The collaboration with Filson, a brand synonymous with outdoor gear, is a natural fit, aligning perfectly with the Bronco's identity as a premier off-road SUV built for exploration and durability.
A standout feature across all Filson-specification Broncos is the inclusion of the Sasquatch package. This comprehensive upgrade bestows the vehicle with 35-inch all-terrain tires, robust locking differentials, and a suite of other specialized off-road components. These enhancements are crucial for navigating challenging terrains and providing an unparalleled outdoor driving experience.
Distinguishing itself from other non-Raptor Bronco models, the Filson edition boasts a twin-turbocharged 3.0-liter V-6 engine. While it shares the engine type, its power output is anticipated to differ slightly from the full-fledged Raptor, balancing performance with refined daily usability.
Small yet significant details further differentiate the Filson from other Ford Broncos, such as a unique fender badge. This distinctive emblem underscores the special nature of this edition, highlighting the thoughtful design and exclusive touches incorporated into the vehicle. The showcased Bronco Filson is a First Edition model, featuring an exclusive Sands Copper Metallic paint finish that adds to its allure and collector's appeal.
Although specific pricing for the 2027 Bronco Filson has not yet been formally disclosed by Ford, market analysts predict a starting price exceeding $65,000. Enthusiasts and potential buyers can expect this highly anticipated model to be available for purchase in early next year, marking a new chapter in the Bronco's storied legacy.
The 2027 Ford Bronco Filson represents a compelling fusion of heritage and modernity, offering a vehicle that is as capable off-road as it is stylish on urban streets. With its premium features and powerful engine, it is poised to captivate a new generation of adventurers and Bronco aficionados.

