Zendaya's first co-created collection with Swiss athletic brand On, featuring footwear and apparel, is now available. This collaboration is highlighted by an imaginative short film titled 'Shape of Dreams,' directed by Spike Jonze, which delves into the creative journey behind the designs. The collection expands on their previous successful sneaker release, introducing a range of ballet-inspired athletic wear that blends performance with high fashion.

This innovative partnership between Zendaya and On represents a fusion of celebrity influence and sportswear innovation, aiming to captivate a global audience. The collection and its accompanying cinematic experience are poised to set new trends in the fashion and athletic wear industries, showcasing a fresh perspective on versatile and stylish athletic apparel.

Zendaya's Vision and the 'Shape of Dreams' Campaign

Zendaya and On Running have unveiled their first collaborative footwear and apparel line, available for purchase online and at select retailers starting April 16. This significant milestone in their ongoing partnership is supported by a compelling campaign film, 'Shape of Dreams,' helmed by Academy Award-winning director Spike Jonze. The film features Zendaya within an imaginative 'Dream Lab,' where the complexities of the creative process are brought to life with a playful and artistic touch. Since its release, the video has rapidly garnered millions of views, highlighting the immense public interest and the collection's artistic direction.

The campaign ingeniously communicates the inspiration and dedication behind each piece, offering a unique glimpse into the collaborative dynamic between Zendaya and the On brand. This artistic approach not only promotes the new collection but also elevates the narrative around athletic wear, positioning it as a blend of functionality and high-concept design. The film's success underscores the effectiveness of creative storytelling in launching a major fashion collaboration, resonating deeply with fans and fashion enthusiasts alike.

The Cloudnova Moon Collection: A Fusion of Ballet and Sportswear

Developed in conjunction with Zendaya’s long-term stylist, Law Roach, the complete collection builds on the foundation of their initial Cloudzone Moon sneaker, which debuted in August 2025. This new offering introduces a comprehensive range that includes tops, jackets, skirts, parachute pants, shorts, and the standout new shoe design: the Cloudnova Moon. This particular sneaker, available in four distinct colorways for both men and women, draws heavily from ballet aesthetics, incorporating an elastic strap and Velcro fastening to reimagine On’s classic Cloudnova silhouette.

The Cloudnova Moon exemplifies a major footwear trend, perfectly complementing the collection's ethos of integrating functional design with fashion-forward elements. Zendaya expressed her desire to create versatile, effortless pieces that allow for confident movement across various occasions, emphasizing that this vision was fully realized through the collaboration and Jonze's directorial artistry. The collection's blend of ballet-inspired elegance and athletic utility is designed to offer comfort and style, solidifying its place in contemporary fashion and sportswear.