M-Appeal Secures Global Distribution for 'When I Existed', Set for Tallinn Black Nights Premiere

Shonda Rhimes

Prolific television creator ("Grey's Anatomy," "Scandal") and author on creativity and empowerment.

"When I Existed," a heartfelt drama-comedy described as a contemporary parable with a Kafkaesque touch, has been picked up for international distribution by M-Appeal, a Berlin-based sales agency known for its discerning selection of Latin American cinema. The film, marking the directorial debut for Uruguay's Alejandro Damiani and Martin Avdolov, generated significant buzz at the Cannes Market's Ventana Sur Goes to Cannes event.

The narrative centers on Silvio Bertolini, who, after four decades of building a successful gate manufacturing company, faces an existential crisis upon retirement when he discovers that he has been registered as deceased by the national pension fund and his bank. This bureaucratic nightmare forces him to navigate a labyrinthine system while simultaneously reconnecting with past friendships and reassessing the true meaning of life. The film highlights the importance of human connection and personal reinvention, as Silvio grapples with a system that has effectively erased his existence, compelling him to rediscover what it means to be truly alive, especially in relation to his wife who envisions a new chapter for their shared life.

César Troncoso delivers a nuanced performance as Silvio, portraying a spectrum of emotions from quiet resilience to righteous indignation, anxiety-induced paralysis, and profound longing. His performance, alongside Silvia Kutica as his increasingly distant wife, anchors the film's emotional depth. The movie, a collaborative international production led by Federico Cetta of Uruguay’s El Cielo Cine, explores critical themes of systemic dehumanization, self-absorption, and the potential for alienation in a technologically driven world. Directors Damiani and Avdolov, drawing partly from their own experiences, emphasize the film as a testament to the necessity of authentic living and pursuing meaningful projects, resisting the automatic and artificial currents of modern life. They meticulously crafted every detail to convey their deeply personal message about rediscovering purpose.

This film serves as a poignant reminder that life's true essence lies not in societal obligations or professional achievements, but in genuine human connection and the pursuit of personal meaning. It encourages viewers to reflect on their own lives, challenge the automatic rhythms of daily existence, and actively choose paths that foster joy, love, and authentic self-expression. "When I Existed" champions the idea that it is never too late to redefine one's purpose and embrace the people and experiences that truly enrich life.

you may like

youmaylikeicon
Interscope Records Elevates Key Executives Amidst Strategic Restructuring

Interscope Records Elevates Key Executives Amidst Strategic Restructuring

By Shonda Rhimes
Italian Content Investment Decline Attributed to Tax Credit Ambiguity

Italian Content Investment Decline Attributed to Tax Credit Ambiguity

By Mindy Kaling
Hiam Abbass to Receive European Achievement in World Cinema Award

Hiam Abbass to Receive European Achievement in World Cinema Award

By Chimamanda Ngozi Adichie
The Ascendance of Horror: 'Obsession' and 'Backrooms' Spark a New Era in Cinema

The Ascendance of Horror: 'Obsession' and 'Backrooms' Spark a New Era in Cinema

By John Lasseter
Great Lakes Creative Producers Lab Unveils Cohort of 15 Film Producers From Seven African Countries

Great Lakes Creative Producers Lab Unveils Cohort of 15 Film Producers From Seven African Countries

By Chimamanda Ngozi Adichie
Oppenheim's Unusual Strategy to Cast Robert Pattinson in 'Primetime'

Oppenheim's Unusual Strategy to Cast Robert Pattinson in 'Primetime'

By Chimamanda Ngozi Adichie
From Global Threats to Personal Journeys: A Filmmaker's Shift to Authentic Storytelling

From Global Threats to Personal Journeys: A Filmmaker's Shift to Authentic Storytelling

By Chimamanda Ngozi Adichie
Keanu Reeves Eyed for Lead Role in James Wan's 'The Gangster, The Cop, The Devil' Adaptation

Keanu Reeves Eyed for Lead Role in James Wan's 'The Gangster, The Cop, The Devil' Adaptation

By Shonda Rhimes
Netflix Overhauls Content Leadership Amidst Revenue Growth Challenges

Netflix Overhauls Content Leadership Amidst Revenue Growth Challenges

By Stephen King
Keanu Reeves to Star in James Wan's 'The Gangster, The Cop, The Devil' Remake

Keanu Reeves to Star in James Wan's 'The Gangster, The Cop, The Devil' Remake

By Mindy Kaling
Golden Globes Excludes 'Michael' Biopic from Comedy/Musical Categories

Golden Globes Excludes 'Michael' Biopic from Comedy/Musical Categories

By Mindy Kaling
Denzel Washington and Christopher McQuarrie Unite for Original Thriller Film

Denzel Washington and Christopher McQuarrie Unite for Original Thriller Film

By Roger Ebert
Dwayne Johnson's Surprising Transformation into a Septuagenarian for 'Lizard Music'

Dwayne Johnson's Surprising Transformation into a Septuagenarian for 'Lizard Music'

By Guillermo del Toro
Andrew Garfield Honored with Prestigious Maltin Modern Master Award at Santa Barbara Film Festival

Andrew Garfield Honored with Prestigious Maltin Modern Master Award at Santa Barbara Film Festival

By Guillermo del Toro
Legendary Entertainment Bids $3.5 Billion for Lionsgate, Boosting Stock

Legendary Entertainment Bids $3.5 Billion for Lionsgate, Boosting Stock

By Guillermo del Toro